The UK's
FAVOURITE
KEFIR
Source:
UK’s favourite measured on Circana sales data 52 weeks ending 7th March 2026.
| BRAND | VALUE SALES |
|---|---|
| BiotifulNo. 1 | £82,739,660 |
| Yeo Valley | £33,102,332 |
| Activia | £9,811,691 |
| Bio&Me | £7,232,610 |
Biotiful Gut Health sells more Kefir than any other brand in the UK — making Biotiful Gut Health the nation’s favourite Kefir.